Medie Landscape 2008 -- updated. The World Wide Web saw an increase in the number of unique websites in the range of 2.600% from 2000 to 2008. and we're talking websites -- not web pages! Facebook.com only counts for one websites -- but contains thousands and thousands of web pages.
The proliferation of media channels, which characterizes the current media landscape, leads to clutter. Positioning is the key to breaking through the media clutter.
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