tirsdag den 30. december 2008

Media Landscape 2008 -- update

Medie Landscape 2008 -- updated. The World Wide Web saw an increase in the number of unique websites in the range of 2.600% from 2000 to 2008. and we're talking websites -- not web pages! Facebook.com only counts for one websites -- but contains thousands and thousands of web pages.

The proliferation of media channels, which characterizes the current media landscape, leads to clutter. Positioning is the key to breaking through the media clutter.

lørdag den 20. december 2008

What's Brand Worth?

What's a Brand Worth? Intel Brand Equity & Brand Investment
Online Brand Support / Brand Positioning / Positioning
Related concepts

Read more here -- Branding.

mandag den 8. december 2008

Wiki update

We've just updated the Battle & Bounce wiki at Wikidot.


Battle & Bounce — main page
Battle & Bounce — Social Media Profiles
Battle & Bounce — Microblogs
Battle & Bounce — Blog
Battle & Bounce — Aggregators
Battle & Bounce — Blog feeds
Battle & Bounce — Wikis
Battle & Bounce — Links

B&B blog team over'n'out...

Read more about SatSites.

tirsdag den 2. december 2008

Battle & Bounce website update

We've just updated the Battle & Bounce website. In addition, we've launched a new subsite (a SatSite) about our creative and collaborative partners. More info her -- Battle & Bounce -- Creative Partners.

Drop by!

tirsdag den 11. november 2008

Social Media -- for kids, right?

"There seems to be this incredible misconception that Social Media a la Facebook is for the younger generation." writes Edward O'Hara -- and addresses an important issue. O'Haras argues that e.g. SMS was taken to be a kind of buzz technology with a limited lifespan. However, the street finds its own uses for things -- and a lot of people, young as well as old, have picked up SMS as a handy communication tool.

There's huge potential in social media marketing...


søndag den 9. november 2008

SatSites & Qualified Traffic

We've just launched a new subsite explaining what SatSites (tm) are -- architecturally and functionally. We also sketch out the inherent brand positioning power there lies in using the Battle & Bounce Brand Positioning System to support CoreBrands online, e.g. to drive relevant & qualified traffic to desired sources.

You could call it branded content. You could call it online brand support. You could call it traffic generation and routing. You could call it stats gathering.

Take a look...

mandag den 3. november 2008

Battle and Bounce website updated

We've justed updated the Battle & Bounce site. Drop by.

New wiki is in the pipleline production wise.

Read more here about branding.

Battle & Bounce over'n'out

søndag den 2. november 2008

New Battle and Bounce Account on Readr

We've just launched a new aggregated content SatSite at Readr --

-- Content from Jaiku, Blogger & our main site's XML-feed gets lifestreamed.

Drop by!