tirsdag den 24. februar 2009

Venice, please stand up!

Here at Battle & Bounce we're happy (not to say outright proud) to see Venice make it to the frontpage of Bandbase.dk

Bandbase.dk is DK's leading online music magazine / music community.

We've been eagerly anticipating to see the Venice Blog Project take off - and the beginning is something out of the ordinary. B&B over'n'out...

mandag den 16. februar 2009

An Introduction to Intelligent Traffic

The current media landscape is characterized by clutter. Alternative positioning and communication methods are the key to reach and engage today’s consumers, users and producers. Battle & Bounce offers contextual brand support based on creative and relevant content that is strategically constructed to satisfy human beings as well as machines.

Intelligent Traffic Chart -- Battle & Bounce
At the centre of our positioning work are dialogical universes of satellite sites -- what we call SatSites. One of the primary benefits of employing SatSite clusters is the generation of highly intelligent traffic -- intelligent traffic that converts extraordinarily above average industry metrics and builds brand awareness concurrently. The three pillars that make up our core product are: Contextual Media, Social Media & Search Engine Optimization.

onsdag den 11. februar 2009

Independent artists and labels had a banner year at the 2009 Grammy Awards winning 56 of the 110 awards given or just over 50% of the total prizes.

"Independent artists and labels had a banner year at the 2009 Grammy Awards winning 56 of the 110 awards given or just over 50% of the total prizes."

Good news for Venice -- the Copenhagen-based indie act -- we're giving a helping hand with their online positioning work. At the core of our and their work is the upcoming album Sober, which should be out very soon. Free tracks are available from their Myspace profile (Venice / Myspace).

“The continued growth of independent music is underscored by the success of independent artists and labels at this year’s Grammy’s. Music released by artists on independent labels scored 56 Grammys Sunday night out of a total of 110 awarded including Album of the Year and Record of the Year (Robert Plant & Alison Krauss), Best Alternative Music Album (Radiohead), Best Reggae Album (Burning Spear), Best Comedy Album (George Carlin) and Best Jazz Instrumental Album (Chick Corea & Gary Burton). Last year, independents won 36 awards,” stated Jim Mahoney, VP of the American Association of Independent Music (A2IM).

Full story here -- Indie labels win 50% of this year's Grammy awards...

If you're interested in social media marketing / social media promotion in relation to the music industry, you might want to check out an early draft by Jannick Blaksmark on how artists and labels can benefit from unleashing the inherent power of social media in relation to promoting and selling music online. The article is in Danish and can be found here -- Hvornår har du sidst talt med dine fans? (When did you last talk to your fans?)

søndag den 8. februar 2009

Intelligent Traffic That Converts?

Traffic that doesn't convert is an expense. During the last couple of years, we've seen a move from number of eyeballs to clicks to conversions.

However, in an attention economy ATOS, average time on site, should be considered as a relevant parameter for some type of campaigns.

Hook up with us on Facebook and learn more about intelligent traffic that converts and builds brand awareness concurrently.

New to Battle & Bounce?

Battle & Bounce is a young creative promotion and positioning agency that has emerged from the online and offline media landscape. We help businesses distinguish, differentiate and position themselves.

We redefine and integrate concepts and tools within the fields of positioning, media integration and social media marketing.

Battle & Bounce’s enthusiastic and innovative approach delivers intelligent that converts and builds brand awareness at the same time.

We call it Creative Brand Positioning.