Viser opslag med etiketten social media. Vis alle opslag
Viser opslag med etiketten social media. Vis alle opslag

onsdag den 25. november 2009

I klimaets tegn: Klimaministre & Your Climate TV

Klimaminister fra Connie Hedegaard til Lykke Friis
Klimatopmødet er nært forestående, og der sker ting og sager på den front, må man sige. Connie Hedegaard blev i går officielt udråbt som ny EU-kommissær og lur mig om hendes resort ikke bliver klimaomrdået.

Lykke Friis, som vi bl.a. kender for frejdige fodboldmetaforer i forbindelse med formidlingen af EU-politik -- og senere som prorektor ved Københavns Universitet -- overatger posten som klimaminister efter en mindre ministerrokade. At miste en ministerpost var altså prisen, Lene Espersen og Det Konservative Folkeparti måtte betale for at få en K-minister til EU. Diverse medier varsler om, at udenrigsministerposten også indgår i en større byttehandel, som nok først materialiserer sig på den anden side af nytår, når klimatopmødet 2009 er veloverstået. Vi er særligt spændte på at se, hvordan resultatet bliver for verdens fattigste lande, der ofte bliver ramt først og hårdest, når klimaet ikke arter sig, som vi kunne ønske

Your Climate TV: Live-dækning af det alternative klimamøde i DGI-byen


Battle & Bounce har indgået aftale med Your Climate TV om at fungere som social media champions i en timerække. Det gør vi glædeligt kvit og frit for at støtte op om formidlingsindsatsen i forbindelse med det alternative klimamøde, der køres sideløbende med det officielle klimatopmøde i Bella Centeret.

mandag den 28. september 2009

Battle & Bounce participates in International Blog Action Day 2009

This year's Blog Action day initiative focuses on Climate Change. By uniting pro and amateur bloggers from more than 100 countries the initiative aims at "sparking discussion around an issue of global importance. Blog Action Day 2009 will be the largest-ever social change event on the web. One day. One issue. Thousands of voices."


Thus far, around 2,000 bloggers have signed up, which results in a preliminary eyeball count of around 9 million. Not bad!

Here at Battle & Bounce, we're participating through our independent Climate Community, Klimakommunity.dk.

onsdag den 8. juli 2009

In Danish: Praktikant søges | kommunikaiton og sociale medier

Vi søger kommunikationspraktikant til 2. halvår 09

Battle & Bounce øger en praktikant til at indgå i håndteringen af langsigtede såvel som kortsigtede kommunikations-, marketing- og positioneringsopgaver. Som praktikant hos Battle & Bounce vil du blive en del af et ungt og kreativt positionerings-/mediebureau, der især profilerer sig på stærke kompetencer inden for social media marketing, online brand awareness og strategisk kampagneudvikling.

tirsdag den 24. marts 2009

The Venice Blog -- Top 100 Position within a Month

The Battle & Bounce managed music promotion experiment The Venice Blog Project has just made it into the Twingly blog charts and is thus among DK's most popular blogs. Not bad taking into account that the blog has only been up'n'running for about a month!

mandag den 16. februar 2009

An Introduction to Intelligent Traffic

The current media landscape is characterized by clutter. Alternative positioning and communication methods are the key to reach and engage today’s consumers, users and producers. Battle & Bounce offers contextual brand support based on creative and relevant content that is strategically constructed to satisfy human beings as well as machines.



Intelligent Traffic Chart -- Battle & Bounce
At the centre of our positioning work are dialogical universes of satellite sites -- what we call SatSites. One of the primary benefits of employing SatSite clusters is the generation of highly intelligent traffic -- intelligent traffic that converts extraordinarily above average industry metrics and builds brand awareness concurrently. The three pillars that make up our core product are: Contextual Media, Social Media & Search Engine Optimization.

onsdag den 11. februar 2009

Independent artists and labels had a banner year at the 2009 Grammy Awards winning 56 of the 110 awards given or just over 50% of the total prizes.

"Independent artists and labels had a banner year at the 2009 Grammy Awards winning 56 of the 110 awards given or just over 50% of the total prizes."

Good news for Venice -- the Copenhagen-based indie act -- we're giving a helping hand with their online positioning work. At the core of our and their work is the upcoming album Sober, which should be out very soon. Free tracks are available from their Myspace profile (Venice / Myspace).

“The continued growth of independent music is underscored by the success of independent artists and labels at this year’s Grammy’s. Music released by artists on independent labels scored 56 Grammys Sunday night out of a total of 110 awarded including Album of the Year and Record of the Year (Robert Plant & Alison Krauss), Best Alternative Music Album (Radiohead), Best Reggae Album (Burning Spear), Best Comedy Album (George Carlin) and Best Jazz Instrumental Album (Chick Corea & Gary Burton). Last year, independents won 36 awards,” stated Jim Mahoney, VP of the American Association of Independent Music (A2IM).

Full story here -- Indie labels win 50% of this year's Grammy awards...

If you're interested in social media marketing / social media promotion in relation to the music industry, you might want to check out an early draft by Jannick Blaksmark on how artists and labels can benefit from unleashing the inherent power of social media in relation to promoting and selling music online. The article is in Danish and can be found here -- Hvornår har du sidst talt med dine fans? (When did you last talk to your fans?)

søndag den 8. februar 2009

Intelligent Traffic That Converts?

Traffic that doesn't convert is an expense. During the last couple of years, we've seen a move from number of eyeballs to clicks to conversions.

However, in an attention economy ATOS, average time on site, should be considered as a relevant parameter for some type of campaigns.

Hook up with us on Facebook and learn more about intelligent traffic that converts and builds brand awareness concurrently.

New to Battle & Bounce?

Battle & Bounce is a young creative promotion and positioning agency that has emerged from the online and offline media landscape. We help businesses distinguish, differentiate and position themselves.

We redefine and integrate concepts and tools within the fields of positioning, media integration and social media marketing.

Battle & Bounce’s enthusiastic and innovative approach delivers intelligent that converts and builds brand awareness at the same time.

We call it Creative Brand Positioning.

mandag den 8. december 2008

Wiki update

We've just updated the Battle & Bounce wiki at Wikidot.

Content:

Battle & Bounce — main page
Battle & Bounce — Social Media Profiles
Battle & Bounce — Microblogs
Battle & Bounce — Blog
Battle & Bounce — Aggregators
Battle & Bounce — Blog feeds
Battle & Bounce — Wikis
Battle & Bounce — Links

B&B blog team over'n'out...

Read more about SatSites.

tirsdag den 11. november 2008

Social Media -- for kids, right?

"There seems to be this incredible misconception that Social Media a la Facebook is for the younger generation." writes Edward O'Hara -- and addresses an important issue. O'Haras argues that e.g. SMS was taken to be a kind of buzz technology with a limited lifespan. However, the street finds its own uses for things -- and a lot of people, young as well as old, have picked up SMS as a handy communication tool.

There's huge potential in social media marketing...

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