Social Media -- for kids, right?

"There seems to be this incredible misconception that Social Media a la Facebook is for the younger generation." writes Edward O'Hara -- and addresses an important issue. O'Haras argues that e.g. SMS was taken to be a kind of buzz technology with a limited lifespan. However, the street finds its own uses for things -- and a lot of people, young as well as old, have picked up SMS as a handy communication tool.

There's huge potential in social media marketing...

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